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Grassfed means that cattle are raised in their entire life on natural grasses. They live outside, in natural conditions, and are humanely raised from the time they are born until they day they are processed.

Aren't all cattle raised in this way?
No. In fact 99% of all the beef you buy has been raised in a factory-farm setting where cattle are raised in the stressful confinement of overcrowded feedlots where they are exposed to disease and fed diets that are not natural for them.
One reason to prefer a pastured, grassfed cow is that it's had a dramatically better life than its feedlot cousin. Grassfed animals remain on pasture from birth to market, roaming around in fresh air and sunshine.

The Taste of “Real” Meat
Grassfed beef has the robust, original taste that comes from how cattle are supposed to be raised – never eating anything but grass, as nature intended. This beef is made for rare to medium-rare cooking. The main reason for tough or “gamey” tasting grassfed beef is overcooking. See our “Cooking Tips” section of this website to learn more details on how to cook your grassfed beef to enjoy it at its best. Grass fed beef not only tastes better, it's far more healthy.

The Health Benefits of Grassfed Meat

Grassfed meat is low in both overall fat and lower in artery-clogging saturated fat, and it provides a considerably higher amount of healthy Omega-3 fats than grain-fed meat. The benefit to a diet high in Omega-3 is a lower risk of heart attacks, high blood pressure, schizophrenia, depression, attention deficit and Alzheimer's disease.
For example, a 12-ounce steak from a grassfed animal would not only have 1/3 as much fat as a grain fed animal, it would have 200 fewer calories, and six times more Omega-3. And there's more. Meat from pastured cattle has up to four times the amount of vitamin E than meat from feedlots, and is much as five times higher in Conjugated Linoleic Acid (CLA), a nutrient associated with lowering cancer risk.

Grassfed Beef Saves Small Farms
By purchasing our grass fed beef, you keep our small farm and other small farms in business and preserve farmland. We promote the return to grass farming and are working with other farmers to develop the market for healthy meat, by reaching out to consumers who care about the quality and safety of their food. We are always looking for other farmers and landowners who have high-quality pastures and are committed to raising cattle with our exact standards of grass only diet, no hormones or antibiotics, and humane handling. By moving animals from one fresh paddock to another, grass is continually being grazed when the vitamins, minerals, and proteins are at their best. Consequently, cattle get the best possible nutrition, manure is spread evenly across the land, and the farmland actually improves with use.

 Organic means that cattle must be raised on certified organic land with certified organic feed. No antibiotics or hormones are allowed and the cattle must have outdoor access.

 If you’ve been tempted to buy organic meat or poultry but you’re not sure what it means, read on! In order to be certified to the US Department of Agriculture’s (USDA) organic standards farms and ranches must follow a strict set of guidelines. A third-party certifier inspects these farms and ranches annually to ensure the organic standards are met.

Here are a few of the key requirements for organic poultry, cattle and pigs:

  • Must be raised organically on certified organic land

  • Must be fed certified organic feed

  • No antibiotics or added growth hormones are allowed*

  • Must have outdoor access

*Federal regulations prohibit the use of hormones in raising pork and poultry.

The animals’ organic feed cannot contain animal by-products, antibiotics or genetically engineered grains and cannot be grown using persistent pesticides or chemical fertilizers.

For details about the National Organic Program and access to the organic regulations, visit the USDA website.

In addition to offering organic options, all the chicken, beef and pork sold at Whole Foods Market® (whether organic or not) has also been certified to the Global Animal Partnerships’ 5-Step™ Animal Welfare Rating Program. This program rates how pigs, chickens, and cattle are raised for meat.

Next time you are in your local Whole Foods Market store, be sure to ask our butchers to point out our organic meat and poultry.

Have you tried organic meat? Why is it important to you?

 From a nutritional standpoint, is organic really better for you? The short answer is "Yes!" So, let's take a quick look at why you should be choosing organic at the dinner table.

Before we dive into the nutritional differences, it’s important that we define what organic meat actually is. The United States Department of Agriculture (USDA) organic livestock conditions require that animals must be given year-round access to the outdoors, except in inclement weather. They must be managed without antibiotics (except in cases of illness), added growth hormones, or prohibited feed ingredients like animal byproducts, urea, and arsenic compounds.

Organic livestock must be raised on certified organic land meeting organic crop production standards and any feed must be 100 percent certified organic. Organic ruminants—such as cattle, sheep, and goats—must have free access to organic pasture for the entire grazing season, and 30 percent of their diet must come from organic pasture. Organic practices help to support animal health and are also markedly better from an environmental perspective.

Now that we’ve got a basic understanding of what the “organic” label actually means, let’s dive into the nutrition research.

1. AVOID CHEMICALS

Eating organically grown foods is the only way to avoid the cocktail of chemical poisons present in commercially grown food. More than 600 active chemicals are registered for agricultural use in America, to the tune of billions of pounds annually. The average application equates to about 16 pounds of chemical pesticides per person every year. Many of these chemicals were approved by the Environmental Protection Agency (EPA) before extensive diet testing.

The National Academy of Sciences reports that 90% of the chemicals applied to foods have not been tested for long-term health effects before being deemed "safe." Further, the FDA tests only 1% of foods for pesticide residue. The most dangerous and toxic pesticides require special testing methods, which are rarely if ever employed by the FDA.

2. BENEFIT FROM MORE NUTRIENTS

Organically grown foods have more nutrients—vitamins, minerals, enzymes, and micronutrients—than commercially grown foods because the soil is managed and nourished with sustainable practices by responsible standards. The Journal of Alternative and Complementary Medicine conducted a review of 41 published studies comparing the nutritional value of organically grown and conventionally grown fruits, vegetables, and grains and concluded that there are significantly more of several nutrients in organic foods crops. 

Further, the study verifies that five servings of organically grown vegetables (such as lettuce, spinach, carrots, potatoes, and cabbage) provide an adequate allowance of vitamin C, whereas the same number of servings of conventionally grown vegetables do not. 

On average, organically grown foods provide: 21.1% more iron (than their conventional counterparts); 27% more vitamin C;  29.3% more magnesium; 13.6% more phosphorus

3. ENJOY BETTER TASTE

Try it! Organically grown foods generally taste better because nourished, well balanced soil produces healthy, strong plants. This is especially true with heirloom varieties, which are cultivated for taste over appearance.

4. AVOID GMO

Genetically engineered (GE) food and genetically modified organisms (GMO) are contaminating our food supply at an alarming rate, with repercussions beyond understanding. GMO foods do not have to be labeled in America. Because organically grown food cannot be genetically modified in any way, choosing organic is the only way to be sure that foods that have been genetically engineered stay out of your diet. (Here's what you need to know about GMO foods.)

5. AVOID HORMONES, ANTIBIOTICS AND DRUGS IN ANIMAL PRODUCTS

Conventional meat and dairy are the highest risk foods for contamination by harmful substances. More than 90% of the pesticides Americans consume are found in the fat and tissue of meat and dairy products. 

The EPA reports that a majority of pesticide intake comes from meat, poultry, fish, eggs, and dairy products because these foods are all high on the food chain. For instance, a large fish that eats a smaller fish that eats even smaller fish accumulates all of the toxins of the chain, especially in fatty tissue. Cows, chickens, and pigs are fed animal parts, by-products, fish meal, and grains that are heavily and collectively laden with toxins and chemicals. Lower-fat animal products are less dangerous, as toxins and chemicals are accumulated and concentrated in fatty tissue.

Antibiotics, drugs, and growth hormones are also directly passed into meat and dairy products. Tens of millions of pounds of antibiotics are used in animal feed every year. The union of concerned scientists estimates that roughly 70% of antibiotics produced in the United States are fed to animals for nontherapeutic purposes. US farmers have been giving sex hormones and growth hormones to cattle to artificially increase the amount of meat and milk the cattle produce without requiring extra feed. The hormones fed to cows cannot be broken down, even at high temperatures. Therefore they remain in complete form and pass directly into the consumer's diet when meat is eaten.

Hormone supplementation is the biggest concern with beef, dairy products, and farmed fish. In the United States, the jury is still out. However, Europe's scientific community agrees that there is no acceptably safe level for daily intake of any of the hormones currently used in the United States and has subsequently banned all growth hormones. 

The major concerns for US consumers include the early onset of puberty, growth of tumors, heightened cancer risks, and genetic problems. Growth hormones in milk (rBGH or rBST) are genetically modified and have been directly linked to cancer, especially in women.

Many scientists and experts warn that rampant use of antibiotics in animal feed, like penicillin and tetracycline, will breed an epidemic that medicine has no defense against. Karim Ahmed, PhD, a senior scientist at the Natural Resources Defense Council (NRDC) states that it "is perhaps one of the most serious public health problems the country faces. We're talking about rendering many of the most important antibiotics ineffective."

Choosing organic animal products is unyieldingly important, especially for children, pregnant women, and nursing mothers.

6. PRESERVE OUR ECOSYSTEMS

Organic farming supports eco-sustenance, or farming in harmony with nature. 

Preservation of soil and crop rotation keep farmland healthy, and chemical abstinence preserves the ecosystem. Wildlife, insects, frogs, birds, and soil organisms are able to play their roles in the tapestry of ecology, and we are able to play ours, without interference or compromise.

7. REDUCE POLLUTION AND PROTECT WATER AND SOIL

Agricultural chemicals, pesticides, and fertilizers are contaminating our environment, poisoning our precious water supplies, and destroying the value of fertile farmland. Certified organic standards do not permit the use of toxic chemicals in farming and require responsible management of healthy soil and biodiversity. 

According to Cornell entomologist David Pimentel, it is estimated that only 0.1% of applied pesticides reach the target pests. The bulk of pesticides (99.%) is left to impact the environment.

8. PRESERVE AGRICULTURAL DIVERSITY

The rampant loss of species occurring today is a major environmental concern. It is estimated that 75% of the genetic diversity of agricultural crops has been lost in the last century. Leaning heavily on one or two varieties of a given food is a formula for devastation. For instance, consider that only a handful of varieties of potatoes dominate the current marketplace, whereas thousands of varieties were once available. 

Now, dig back to recent history's potato famine in Ireland, where a blight knocked out the whole crop, which consisted of just a few varieties, and millions of people died of starvation. Today, most industrial farms also grow just one crop rather than an array of crops on one piece of land. Ignorance is bliss? Or amnesia is disastrous? Crop rotation is a simple and effective technique used in organic agriculture to reduce the need for pesticides and improve soil fertility. 

Most conventional food is also extremely hybridized to produce large, attractive specimens, rather than a variety of indigenous strains that are tolerant to regional conditions such as droughts and pests. Many organic farms grow an assorted range of food, taking natural elements and time-tested tradition into account. Diversity is critical to survival.

9. SUPPORT FARMING DIRECTLY

Buying organic food is an investment in a cost-effective future. Commercial and conventional farming is heavily subsidized with tax dollars in America. A study at Cornell University determined the cost of a head of commercial iceberg lettuce, typically purchased at 49 cents a head, to be more than $3.00 a head when hidden costs were revealed. The study factored in the hidden costs of federal subsidies, pesticide regulation and testing, and hazardous waste and cleanup. 

Every year, American tax dollars subsidize billions of dollars for a farm bill that heavily favors commercial agribusiness. Peeling back another layer of the modern farming onion reveals a price tag that cannot be accurately measured but certainly includes other detrimental associated costs such as health problems, environmental damage, and the loss and extinction of wildlife and ecology.

10. KEEP OUR CHILDREN AND FUTURE SAFE

Putting our money where our mouths are is a powerful position to take in the $1 trillion food industry market in America. Spending dollars in the organic sector is a direct vote for a sustainable future for the many generations to come.